“Solutions for Healthy Life”, a beautiful Vision of Father and Sons Pvt. Ltd., attracted me and I became part of this organization in 2014. Being a part of this organization, I feel new energy and motivation in me as I am contributing to the wellbeing of mankind through top-quality health products.
Apart from its Vision, Father and Sons have excellent systems that are most effective and efficient and are well supported by SAP.
The culture of any organization plays pivotal role in its successful, and I found a values-based humane culture here that serves as the custodian of self and others’ respect. Teams are encouraged to share their professional ideas, Management supports them in implementation and this gives real motivation to the teams. The working environment is friendly and stress-free.
Supply Chain, Distribution, Sales and Marketing functions are based on the most refined structures and processes. Through leading distribution house Premier, the organization ensures that products are available at every potential shelf with excellent visibility in respective category. Distribution benchmarks are based on Unique Customers and Unit sales.
Sales targets are designed through channel mapping so to activate every possible sales channel as per the real potential. The Field Audit Department aims to support the distribution house by indicating the gaps and potential.
Marketing believes in Drone Strategy. In addition to ATL, customized marketing efforts are designed as per sales channel needs. This helps in the rational utilization of budgets.
After-Sales Support is another excellent area that makes the organization unique. The organization owns its product quality throughout the consumption cycle. Through an efficient MIS system, customers get the response and complain compliances within 24 hours.
All these aspects make Father and Sons unique and better than my previous organizations, Pepsi Cola and Qarshi Industries.
I have my best wishes for Father and Sons.